Idaho Falls has it's own Exotic Pet Store?

The not-so booming mecca of Idaho Falls, Idaho has an exotic pet store called Predator's Paradise. The owners name is Jeff Southwick, and I guess I am surprised I don't know him because there are only 12 reptile enthusiasts in this state....
He is trying to get the public schools to bring reptiles into the classroom for educational purposes, which is a great idea (if not terribly original) I am very much a proponent of this sort of thing, it engages kids to participate, and enthusiasm does wonders for the ability to learn, and therefore to teach. I intend to promote similar projects here in the Boise Public School District.